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CATHS Visits Reading Cinemas, Geelong

                                              SUNDAY 31 JULY 2005
                                                      By Brian Miller
            Geelong’s location near the entrance
          to Port Phillip Bay and its road and rail
          access to the agricultural riches of the
          Western District, have helped to make
          it the second largest city in Victoria.
          Until 20 years ago, Waurn Ponds south
          of Geelong was on the rural fringe of
          the city. Today it is one of the fastest
          growing residential areas, and
          Reading’s choice for their 12th cinema
          complex in Australia.
            Reading Entertainment Inc. began as
          a railroad company in the United States.
          The Reading logo gives a nod to this
          history: railway tracks morph into a strip
          of film. Today Reading owns cinemas
          and real estate in the USA, Puerto Rico,
          Australia and New Zealand.*
            Reading opened at Waurn Ponds in
          March 2000. The multiplex is typical of
          the company style: a prominent building,
          adjacent to a shopping complex, and not
          hidden inside it. Reading has revived a
          cinema dictum from the twenties: take
          the best site and put a stand-alone
          building on it, (think Palais Pictures at
          St Kilda). In fact the palm trees at the
          wide entrance and its curved roofline
          look very St. Kilda.
            Fifty CATHS members were
          welcomed at the door by Richard
          Twentyman, one of the projectionists,
          and a CATHS member. They toured the
          complex, and settled in to the
          comfortable seats of Cinema 6 to enjoy
          films linked to a talk on drive-ins by
          David Kilderry. Another highlight was a
          presentation by consultant Nick Perry,  Centre: A spacious approach to the cinemas. Ticket sales and candy bar are on the left.
          recently returned from a trade    Above: The separation between front stalls and stadium seating is well defined.
          conference in Hollywood. (See box.)  A shorter row gives more space while finding seats. Aisles are well lit.

          6   2005 CINEMARECORD
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