Page 24 - CR
P. 24

In  1929  sound-on-film  was  introduced
                                                 but  there  was  a  delay  at  West’s.  Perhaps
                                                 synchronized  film  and  sound  in  1913  was
                                                 not so good for Wests. Whatever the reason
                                                 sound did not commence until 20  November
                                                                        th
                                                 1929  when  Maurice  Chevalier  starred  in
                                                 Innocence of Paris.

                                                 The ‘Stage and Screen’ item in The Advertiser
                                                 reported.  ‘the  sound  system  was  installed
                                                 by Western Electric Engineers, ‘The wiring
                                                 of  West’s  Pictures  for  Cinesound  giving
                                                 excellent reproduction’.

                                                 Cinesound   was   also   used   at   the
                                                 Wondergraph (Sound-on-Disc for The Jazz
                                                 Singer) as well as at Adelaide’s Mayfair and                OCT
                                                 York Theatres!                                              1929

                                                 It  puzzles  me  why  the  use  of  ‘Cinesound’   In  1938  Metro-Goldwyn-Mayer  announced
                                                 is connected to Union Theatres in Adelaide   their intention to build a new theatre directly
                                                 two years before the first movie or review   opposite Wests in Hindley Street.
                                                 was  made  under  the  Cinesound  banner  by
                                                 Union Theatres.                    West’s  Olympia  was  now  an  old  building
                                                                                    and with the Regent only 10 years old and
                                           DEC                              NOV     now  a  new  Metro  directly  opposite,  the
                                           1922                             1929    decision was made to rebuild, retaining the
                                                                                    stage and dressing rooms of Olympia.

                                                                                    The  October  6   1939  opening  of  the  all
                                                                                               th
                                                                                    new MGM Adelaide Metro with most of its
                                                                                    fixtures and fittings imported from America,
                                                                                    saw representatives of Lowes Inc. in Adelaide
                                                                                    from  New  York.  The  Metro  represented
                                                                                    formidable competition! It was expected that
                                                                                    the  rebuilt  West’s  Olympia  was  to  be  called
                                                                                    “The State”. Greater Union ads in The News
                                                                                    announced ‘Congratulations from the New State
                                                                                    to  the  New  Metro’  with  a  graphic  illustration
                                                                                    of  the  new  State  showing  Leslie  Howard
                                           JULY                                     in Pygmalion!
                                           1928
                                                                                             Below: The name never eventuated
                                                                                                    - at least not at this site!





























                                                                                                             OCT
                                                                                                             1939






              24   2012  CINEM AREC ORD
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