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Issue 94
                                                                                                 Edition 2 – 2017
                                                                                                 ISSN 1443-3664









                                    The Quarterly Journal of the Cinema and Theatre Historical Society of Australia Inc.

                                           The Editors have invited me to write the Editorial for this issue and that gives me
                                           a great opportunity to brag about our fantastic Archive. You hear and read about
                                           the Archive but, unless you have visited it, it probably remains a mystery to you.
           Cinema and Theatre Historical   The Archive was our Past President Gerry Kennedy's vision to ensure that our work
                                           in identifying and documenting all Cinemas and Theatres in Australasia is recorded
              Society of Australia Inc.    for future generations.
            ABN 56 004 920 745        CAV No. A0020747R
                                           This aim was just a dream until member Peter Wolfenden secured a small area in
                                           the Prahran Mechanics' Institute building in Prahran. A collection of books, photos,
                                           advertising, etc. relating to cinema then began, assisted by member donations.
         39 St. Edmonds Road Prahran Vic. 3181
         Email:                                caths@caths.org.au  A larger room became available and the information was stored in suspension files
         Web:                                  www.caths.org.au  in a growing collection of filing cabinets. Around the time I joined CATHS in 2009,
                                           Gerry had decided that this collection of loose papers should be more securely filed
         Produced and Edited by:           in binders, which would make them more accessible.
         Mike Trickett, Richard Twentyman.  It was also agreed that all of our information would be recorded on a computer system to provide easier access.
                                           Two computers were purchased. Gerry, Brian Hunt and I then devised a standard format for all venues. Mike
         Printed by:                       Trickett wrote a computer program and carried out the huge task of transferring all data to the computer,
         Mill Press Geelong                including the scanning of all photos. From this ad hoc beginning the Archive has grown enormously and we
                                           now have over 5600 Venues recorded.
         Magazine & General Distribution:  In 2015, the PMI moved to new larger premises and offered us a room in which to work and store our rapidly
         Harvey & Pam Hutchison            growing collection. We now have extensive shelving, desks and six computer terminals to accommodate a
                                           growing band of volunteers who continue the researching, recording and filing of cinema related items.
         Patrons:                          We are always happy to receive items from members and have been fortunate to receive several large private
         Peter Smith OAM            Frank Van Straten OAM  collections. These are also useful in adding information and colour to CinemaRecord articles. A recent valuable
                                           donation was the large collection of member Ian Williams, who spent a lifetime in the cinema and retained
         Committee:                        much memorabilia. An example from this collection is the article "Cinema Promotion 1940 Style" in this issue,
         President:        Richard Twentyman 0418 526 082  gleaned from bound issues of the Hoyts Herald.
         Vice President:          Royce Harris  0406 476 048  An  invitation  is  always  extended  to  members  to  visit  The  Gerry  Kennedy  Memorial  Archive  to  see  for
         Secretary:                   Mike Trickett 0419 117 900  yourselves what we are so proud of.
         Treasurer:                  Cameron Hall 0414 866 527                                                                                                       Royce Harris   Vice President /Archivist
         Committee:                Keith Gulliver 0488 953 022
                              Tony Tibballs 0407 200 749  Cover Pictures            CONTENTS
                         Earl Martell 0497 274 575
                                                                       CATHS at the Astor Theatre                       2
         Research Group Convener:                                      Newsreel                             4
         Ian Smith                            03 5443 0692             Letters                              5
                                                                       Hoyts Mid City Cinemas, Melbourne, Vic.       6
         Queensland Coordinator & Publicity Officer:                   Empire Cinema, Island Bay, New Zealand       11
         Steve Maggs                                   0413 805 320
                                                                       The Amusu Theatre, Manildra, NSW         12
                                             Our  front  and  back  covers  The Cinemas of Moruya, NSW            14
         Archive:                            show  the  iconic  Art  Deco
         Located at the Prahran Mechanics Institute                    The Piccadilly, North Adelaide, SA          16
         39 St. Edmonds Road,  Prahran, Vic. 3181.  cinema,  the  Piccadilly  in  The Picture Theatre Orchestra             24
                                             North Adelaide.
                                                                       Alfred Hall, Ballarat                  27
         Archive enquiries:                  Images: John Thiele       A Look at Super Technirama               28
         Archivist:                    Royce Harris 0406 476 048       Crossroads Drive in Mildura, Vic.            30
                                                                       Cinema Promotion 1940s Style                 32
         CinemaRecord contributions:         Feature article in this edition.
         CinemaRecord,   39 St. Edmonds Road Prahran                   Paramount Pictures and the Auditorium, Vic.   36
         Vic. 3181.    Email:  cinemarecord@caths.org.au

         Back issues:
         A full index of back issues is available on CATHS        CATHS and this publication aim to document and create an archive of the history of Australian
         web site at   www.caths.org.au/crec/crec.htm  cinemas and theatres. Contributions and suggestions to that end, are most welcome.
                                              If you are planning to write an article for the magazine, the Editorial Team would be pleased to hear from you. Assistance with additional
         Meetings:                            information, contacts, photos etc. may be available from the CATHS archive.
         Held at the Sun Theatre Yarraville, Vic.  CinemaRecord articles and images are copyright, and are not to be reproduced without the permission of CATHS or the author. Every effort
         Last Sunday of Feb, Apr, June*, Aug, Oct, Nov.  is made to trace the copyright of all published material. In the event of any questions arising from the use of any material, we will be happy to
                   *check CATHS web site - can vary.  make the necessary corrections in a future edition.
                                              Opinions expressed are those of the contributors and, unless expressly stated so, are not necessarily those of CATHS.


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