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The skeptics and naysayers were
          proved wrong on that first night. Cars
          were banked up along the Burwood
          Highway in both directions.
            The drive-in’s entrance was located
          along a residential side-street,
          McComas Grove. It was blocked for
          hours, not just on this first night, but
          for years afterwards.
            The exit was on the Highway
          alongside a modest illuminated sign.
          The 652 car positions on the field
          became the hottest tickets in town.
            A simple stick figure known as the
          Skyline man or Skyline Sam welcomed
          patrons at the ticket box, in newspaper
          ads, general advertising and in the black
          and white instructional film run at
          Burwood. This 60-second film showed
          customers how to attach the speaker to
          their car and how to operate it.














            Car-hops, the drive-in equivalent of
          ushers, sold tickets in the driveway,
          directed cars on the ramps and
          performed general security duties.
            Concessions staff attended to
          customer food orders at the various
          counters and could be summonsed by a
          switch on the top of each speaker to
          deliver food direct to cars.
            Roaming vendors with pie carts and
          Coca~Cola coolers also sold direct to
          cars. The food business in drive-ins
          turned out to be a much larger
          contributor to the bottom line than at
          their hardtop cousins.
            The drive-in was almost too
          popular. The numbers of cars
          congregating and moving on gravel
          surfaces in and around the facility soon
          revealed design inadequacies.
          Congestion and dust were the main
          complaints taken up by the Country
          Roads Board and the City of Box Hill.
          Police were placed on point duty on the
          Highway.
            Two sessions per night were run to
          satisfy the audience, yet it took 31
          minutes to clear a full field of cars. Two  From the top: The Skyline stick-men welcome patrons of all nations during the 1956
          sessions simply caused traffic jams  Melbourne Olympics.
          twice as often!                   Confident of a full house, car-hops guide patrons to their places.
                                            Classic 1950s décor - the candy bar, complete with jukebox. The jukebox played 78rpm
                                            records and was later converted for 45s.

                                                                                       CINEMARECORD 2007 17
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