Page 11 - CinemaRecord #79
P. 11

View from the balcony.

            It has been suggested that the Waverley was
            disadvantaged  by  its  proximity  to  Caulfield
            Racecourse, which otherwise would have been
            streets of houses with potential patrons, but I
            feel that when I was first associated with it, it
            was as successful as most suburban theatres.

            The Waverley was on third release, as was our
            sister theatre the Ormond Plaza. We switched
            prints with the  Plaza which was three km
            south. Whichever way you tried to get there,
            you had to get through a railway crossing, so
            that always added a bit of excitement!
            I think that having the  Embassy/Metro
            release MGM  product simultaneously  with
            the city, probably did affect  Waverley.  But
            Paramount was strong at this time too, and the
            Bing Crosby, Bob Hope and Dorothy Lamour
            movies had good runs. I think the Hoyts circuit
            had better houses than us with their 20th-
            Century Fox, Warner Bros. RKO, Columbia,
            United Artists and Universal product.

            In my mind the Waverley was the complete   Entrance foyer with terrazzo WT monogram.
            little  suburban theatre.    You walked into a
            broad,  symmetrical  foyer, with  a concession
            bar on both the left and the right. On Saturday
            night they were both staffed. In addition to that
            there were the lolly-boys with trays, one in
            each aisle downstairs and another two upstairs.

            Stairs to the left  and right  led to the dress
            circle lounge. Every week the upstairs foyer
            was enhanced by lavish flower arrangements
            with huge stems of gladioli of mixed colours.
            It looked  a million  dollars.  The  cleaner,
            Jimmy  Lieschman  told  me  those  flowers
            were expensive. It was his wife who did the
            arrangements.
            Management did things well at the Waverley.
            The manager’s office was in the lounge foyer,
            his  office  door  centrally  placed  in  the  rear
            (street) wall. Opposite were the entrance stairs   The comfortable Dress-Circle foyer.
            to the circle and lounge.

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