Page 9 - CinemaRecord Edition 3-2003 #41
P. 9

Exterior c.1940. State Library of Victoria collection - used with permission.

            The original plans show this was to  The main foyer comprised the ticket  In what appeared to be straight out of
          be a quality theatre, seating was to be -  box, manager's office, toilets and the  the publicity brochure, the Geelong
          Stalls 844, Circle 458, totaling 1302, plus  cloakroom (this was later converted  Advertiser described the auditorium thus:
          an additional eight seats in the crying  into a candy bar). The terrazzo floor  “The auditorium has been treated in a
          room - a new innovation for Geelong.  contained two elongated ovals crossing  restrained modern manner, which
            The premises was built for Pivot  at mid point, these motifs were in  combines intimacy with dignity, achieved
          Buildings Pty Ltd by Hanson and   subdued red, yellow and green colors  by generous scale in the decorative
          Yuncken Pty Ltd at a cost of      contrasting against the neutral    scheme. The proscenium and sidewall
          approximately 40,000 pounds (approx.  background of the floor. To the left was  treatment has been carried out in a series
          $3 million in today's money *) and  the carpeted main staircase leading to  of recessed vertical planes running up to
          leased to Corio Theatres Pty Ltd under  the spacious upper foyer and the lounge  a fine band against the ceiling. In the
          the directorship of Mr. M.G. Sloman  and dress circle.               forward section of the sidewalls a metal
          and Mr. V.N. Moggs. The theatre was  The upper foyer was well furnished  and glass grille adds interest to the stage.
          to be managed by Mr. Leslie Raphael.  with plush lounge seating and a candy  The main ceiling has been stepped down
            The company Sloman and Moggs    bar.                               to follow the lines of sight to the
          ran a small chain of cinemas, which  Entry to the cinema was via a pair  proscenium, and in the centre a large
          included the Regent in Colac and the  of double doors and eight steps leading  fitting of metal, glass and plaster provides
          Albany in Collins Street Melbourne.  to the lounge and dress circle areas.  general illumination to the theatre”.
            Pivot Buildings Pty Ltd’s registered
          address was shown as Comedy Theatre
          Building, Exhibition Street Melbourne,
          which suggests some involvement in
          the project by J.C. Williamsons/Hoyts.
          Mr. M.G. Sloman was also a Hoyts
            The design of the theatre was in the
          moderne or art deco style. As the
          Geelong Advertiser reported, “The
          exterior elevation has been designed in
          a modern manner, but has been kept
          free from extraneous ornaments which
          tend towards the garish and bizarre.. the
          entrance is dominated by a tall, well
          proportioned tower which carries the
          moving neon sign, and has given the
          building a dignity and importance that
          are most impressive ”.            Auditorium 1982. Photo: Lex De Vries

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