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The Americans had developed a   Opening Night                      Below: Sir George Knox performed the
          material whose light reflective qualities  The Rowville Drive-In was  Grand Opening Ceremony – July 1956.
          were far superior to the painted screens  officially opened on a cold July (12th)
          used then in Australia, but the Village  night in 1956 by Sir George Knox. This
          executives were unable to obtain  ceremony was followed by a parade of
          government approval to import this  entrants in the Dandenong Hospital
          product.                          Beauty Queen competition. Two
            So they set about designing their  hundred pounds of the opening night’s
          own and, after many failures, came up  takings were donated to the hospital’s
          with an aluminium alloy etched-and-  building appeal as well as to other
          fluted strip they named Lustre Light.  Dandenong and Ferntree Gully charities.
          Hundreds of these strips, each six feet  The evening’s “smash-hit, double
          long by five inches wide, were tongue  feature show” was Rear Window
          and grooved together to create the huge  starring Grace Kelly and James Stewart
          Rowville screen that measured 40 feet  plus Betty Hutton in Red Hot and Blue.
          high and 82 feet long.            Admission prices were four shillings
                                            for adults and one shilling for children.
                                               A special double-page advertising
                                            feature run in the Argus on the day of
                                            the opening spoke glowingly of the
                                            Drive-In’s “sylvan setting”.

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